EDUCATION
THE GEORGE WASHINGTON UNIVERSITY,
School of Business
BBA | Marketing, Entrepreneurship & Innovation, Psychology
Washington, D.C.
May 2019
Semi-Finalist, GW New Venture Competition, Washington D.C., Spring 2017
Show Host, DECADES, WRGW District Radio, Washington D.C., 2016 - Present
Entrepreneur Member, Sigma Nu Tau Entrepreneurship Honor Society, Washington D.C., 2017 – Present
Recruitment Chair & Active Member, Alpha Kappa Psi Professional Business Fraternity, Washington D.C., 2016 – Present
UNIVERSITY OF CAPE TOWN
BBA | Commerce
Cape Town, South Africa
January 2018 - May 2018
Mountain Hiking & Skiing Club
Yacht Club
Imvelo Organization
WORK EXPERIENCE
UNION KITCHEN
Washington, D.C.
Shopkeep & Line Cook
December 2018 - June 2019
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Aiding grocery store team with daily operations, including ensuring efficient distribution channels, advertising and selling our partners' products, and providing excellent service in-store to establish the long-term success of the young brand from the ground-up.
SOCIAL DRIVER
Washington, D.C.
Analytics & Research Intern
January 2019 - April 2019
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Mastered unfamiliar AI software quickly to build multiple Facebook chatbots and integrate them into brands’ pages, allowing for engaging, rapid customer interaction and autonomous data collection to strengthen brand strategies. Achieved advanced certificate in Google Analytics, enabling highly skilled technical construction and analysis of websites for better ad spending, customer reach and customer conversion, and smarter, more effective Google Search campaigns.
SONIC DRIVE-IN CORPORATE HEADQUARTERS
Oklahoma City, OK
Media Marketing Intern
June 2018 - August 2018
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Created a best practice guide for all social media channels supported by the multimillion-dollar Sonic Media Budget to be utilized by both Media and Creative Content teams in planning a more diversified and effective media spend in FY19.
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Developed digital strategy centered on utilizing untapped platform features on familiar platforms and building strategy suggestions for key social platforms outside of Sonic’s current social spend, including Twitter, Reddit, and WhatsApp.
FOGGY BOTTOM GROCERY
Director of Branding & Outreach
Washington, D.C.
April 2017 - January 2018
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Designed research studies to gather qualitative and quantitative market data which were then used to create original brand strategies that targeted specific college student consumers, leading to a significant increase in campus card sales.
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Crafted original advertising materials which were then utilized to establish relationships with potential catering clients on sales calls, catalyzing new growth in the business’s event sales and management division.
HILTON PROPERTY INTERNSHIP
Sales & Marketing Intern at DoubleTree by Hilton
San Francisco, California
June 2017 - August 2017
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Mapped and mastered key elements of hospitality operations and rigorously practiced key activities such as soliciting new business, negotiating enticing proposals for clients, and developing strategic marketing plans for the hotel.
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Utilized comprehensive knowledge of broad objectives and daily operations of the hotel to train two incoming sales coordinators, providing them with the skills to autonomously and efficiently complete projects upon my departure.
DOOFL: FUNDRAISING FOR THE NEXT GENERATION OF DONORS
Digital Marketing Intern
Washington, D.C.
August 2016 – January 2017
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Rewrote the mission statement, brand guide, and overarching marketing strategy for the tech-dominated startup to strengthen the efficacy of philanthropic vision.
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Created content and managed all social media accounts including Facebook, Twitter, Instagram, Linkedin, Pinterest, and the Doofl Blog to build a strong digital presence and to more than double the brand’s quantifiable media impressions.
SONIC DRIVE-IN CORPORATE HEADQUARTERS
Oklahoma City, OK
Brand Marketing Intern
May 2016 – August 2017
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Crafted original brand strategies for the nationwide chain by interpreting complex data sets from ProClarity and NPD Crest data warehouses, identifying new market needs, and analyzing market test results to ensure efficacy of strategies before successfully integrating them into the company’s product pipeline for increased product variety and profitability
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Partnered with Coca-Cola to craft and administer an original consumer survey to over thirteen hundred participants.
SITTERLY: BUILDING FUTURES
Washington, D.C.
Business Operations Intern
January 2016 - May 2016
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Created new community outreach mechanisms and marketing assets, such as startup’s sales funnel, sales procedures, and digital marketing materials to build two new customer segments to supply the dual-sided market place.
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Represented the company as a campus liaison, distributed marketing materials and discussed employment opportunities with students in order to expand the company’s presence within the target market and to further connect users to employers.
SISTER || SISTER PAINTING SERVICES
Moore, OK
Founder and CEO
May 2014 – July 2016
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Established company in response to a devastating F5 tornado that swept through the city; served as CEO to attract business, allocate supplies, hire new employees, and keep financial records to ensure long-term growth and sustainability.
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Led team in exterior painting and interior final cleaning of recently rebuilt homes so that properties could be put back on the market as soon as possible.
SKILLS
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Microsoft Office Suite (Outlook, Word, Powerpoint, Excel),
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ProClarity Data Warehouse & NPD Crest Data Warehouse
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Newmarket’s Delphi MPE Database
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Hootsuite, Buffer, MailChimp, Facebook, Instagram, Snapchat, Twitter, Reddit,
WhatsApp & FB Messenger, Pinterest, & LinkedIn
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Wordpress, GoDaddy, & Wix
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HTML, CSS, Tableau, R